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A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes....
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.
75) The seven deadly sins of psychology: a manifesto for reforming the culture of scientific practice
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"Chris Chambers draws on his own experiences as a working scientist to reveal a dark side to psychology that few of us ever see. Using the seven deadly sins as a metaphor, he shows how practitioners are vulnerable to powerful biases that undercut the scientific method, how they routinely torture data until it produces outcomes that can be published in prestigious journals, and how studies are much less reliable than advertised. He reveals how a culture...
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"52 Ways to Walk is a short, user-friendly guide to attaining the full range of benefits that walking has to offer--physical, spiritual, and emotional--backed by the latest scientific research to inspire readers to develop a fulfilling walking lifestyle"--
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When Chicagoan Russell Stone finds himself teaching a Creative Nonfiction class, he encounters a young Algerian woman with a disturbingly luminous presence. Thassadit Amzwar's blissful exuberance both entrances and puzzles the melancholic Russell. How can this refugee from perpetual terror be so happy? Won't someone so open and alive come to serious harm? Wondering how to protect her, Russell researches her war-torn country and skims through popular...
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For centuries, doctors have struggled to define mental illness--how do you diagnose it, how do you treat it, how do you even know what it is? In search of an answer, in the 1970s a Stanford psychologist named David Rosenhan and seven other people--sane, normal, well-adjusted members of society--went undercover into asylums around America to test the legitimacy of psychiatry's labels. Forced to remain inside until they'd "proven" themselves sane, all...
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