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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis....
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"The definitive, deeply reported account of YouTube, the company that upended media, culture, industry, and democracy-by a leading tech journalist. Across the world, people watch over a billion hours of video on YouTube every day. The sheer amount of video produced there is beyond comprehension. Every minute, over five hundred hours of footage are uploaded to the site, the equivalent of eighty-two years of video added a day. That anyone can easily...
47) Jawed Karim
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"This biography for early readers examines the life of Muslim Jawed Karim, co-founder of YouTube, in a simple, age-appropriate way that helps young readers develop word recognition and reading skills. Includes table of contents, author biography, timeline, glossary, index, and other informative backmatter. The My Itty-Bitty Bio series celebrates diversity, covering women and men from a range of backgrounds and professions including immigrants and...
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In this powerful new film based on his bestselling book, sociologist Michael Kimmel maps the troubling social world where boys become men -- a new stage of development he calls "Guyland." Arguing that the traditional adult signposts and cultural signals that once helped boys navigate their way to manhood are no longer clear, Kimmel provides an astonishing glimpse into a world where more and more young men are trying desperately to prove their masculinity...
49) Infamous
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Arielle is a down on her luck dreamer who longs for popularity. Dean is an ex-conworking for his abusive father. The two have an instant connection, and after the accidental death of Dean's father, are forced on the run. They rob their way across the southland, live-streaming each hit in an attempt to gain the notoriety Arielle desires. The two become a modern-day Bonnie & Clyde, who will stop at nothing to keep their fame and fortune.
50) Mainstream
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A young woman thinks she's found a path to internet stardom when she starts making YouTube videos with a charismatic stranger until the dark side of viral celebrity threatens to ruin them both.
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For decades, we believed the keys to personal wealth were a college diploma and marketable job skills--but no more. Today, your best hope for financial security is literally right at your feet: it's your cat. The Internet offers an unprecedented opportunity for cats to become superstar "personalities" and global multimedia brands--but how can a human cash in? How to Make Your Cat an Internet Celebrity has the answers. Readers will learn the secrets...
52) Dare me
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When Ben Candido and his friends, Ricky and John, decide to post a YouTube video of themselves surfing on top of a car, they finally feel like the somebodies they are meant to be instead of the social nobodies that they are. Overnight, the video becomes the talk of the school. Every dare brings an increased risk of bodily harm, and the stakes become even more complex when a mysterious donor bankrolls their dares in exchange for a cut in the online...
53) Life in a day
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Were you one of the more than 80,000 people around the globe who were uploading their personal video of what happened in their lives on July 24th, 2010? Directed by Kevin MacDonald and produced by Ridley Scott, these two filmmakers sifted through over 4,500 hours of footage to create one incredible motion picture event. Created entirely from footage uploaded by YouTube users, 'Life in a Day' is a film first: exhilarating, moving and very, very funny-it...
54) TikTok
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"TikTok is home to the latest teen dance crazes and viral puppy videos. It's also one of the best apps for connecting a business with its fans or customers. This book shows you how to create a profile, secure your account, shoot your first video, and push your message to your audience. You'll discover what sets viral videos apart from ho-hum content, and how to make a real connection with your viewers to grow your audience--while having fun."--
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"From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style, " the "Bed Intruder Song, " an AsapSCIENCE explainer, Rebecca Black's "Friday, " or the "Evolution of Dance, " Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--among many others--came to be and why...
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Written for kids in a language they can understand, this book helps budding filmmakers and producers create their own videos--no matter the subject. It offers creators the insight on how to plan and shoot quality videos, install and use video editing tools, and post the final product to YouTube.
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"The ascension and acceleration of YouTube, a video-sharing website that started with humble origins, has gone on to change how we experience the world. With exclusive access to some of YouTube's biggest stars; the film presents an eye-opening and troubling look at the platform now so powerfully embedded in our lives"--Container.
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Are you the next YouTube celebrity in the making? This book shows how to make videos you can share online. Shoot with a phone or camera, edit your clips and add efects, and start counting your fans. Be the director - learn how to frame and light a shot as well as how to get top-notch sound. Get fancy with editing - turn your footage into a finished product with editing software. Premiere your masterpiece - set up a YouTube channel, set your privacy,...
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"Macy Evans dreams of earning enough income from her YouTube channel, R3ntal Wor1d, to leave her small, Midwestern town. But when she meets a boy named Eric at a baseball game, and accidentally dumps her hot dog in his lap, her disastrous "meet-cute" becomes the topic of a viral thread. Now it's not loyal subscribers flocking to her channel, it's Internet trolls. And they aren't interested in her reviews of VHS tapes--they only care about her relationship...
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