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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and...
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and...
Language
English
Description
Mad Men is back and plunges into the seductive and intriguing world of Sterling Cooper Draper Pryce. Jon Hamm and the rest of the award-winning cast continue to mesmerize as they adapt to changing times, social revolution, and a radical world. Lust is back. Adultery is back. Deception is back.
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Thomas Martin was a devoted family man who had all the trappings of an enviable life: a beautiful wife and daughter, a well-appointed home on Long Island's north shore, a job at a prestigious Manhattan advertising firm. He was also a devoted son and brother, shielding the women in his orbit from the everyday brutalities of the world. But what happens when Thomas's fragile ego is rocked? After committing a horrific deed, that he can never undo, Thomas...
26) I see you
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"The author of the smash bestseller, I Let You Go, propels readers into a dark and claustrophobic thriller, in which a normal, everyday woman becomes trapped in the confines of her normal, everyday world ... Every morning and evening, Zoe Walker takes the same route to the train station, waits at a certain place on the platform, finds her favorite spot in the car, never suspecting that someone is watching her ... It all starts with a classified ad....
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from...
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When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world?...
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English
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Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....
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"Michelle Turner thought she lost everything at seventeen. Her father, a Hollywood legend, had finally summoned her to his Montana ranch. But when he learned of her affair with Sam McPhee, a hired hand, he had Sam fired and destroyed his family. Michelle, pregnant and alone, fled to Seattle. Now a successful advertising exec, Michelle is safe-safe from love, safe from hurt. But her son is lost to her, a troubled teen on the verge of self-destruction,...
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"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of...
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At the office, the firings continue; Don is brought in to save the day on a PR campaign only to have the rug pulled out from under him; Peggy and Paul get stoned while working on an ad campaign; Sally steals money from her grandfather; Don had reservations about a misguided potential client; Betty has hallucinations of her dead father as she delivers her baby; Don and Betty renew their love affair while on a business trip.
35) Writing an ad
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"Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an effective ad, from drafting ideas to using persuasive words and imagery. This book includes a table of contents, glossary, index, author biography, activities, and instructions"--
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Seth is a junior copywriter whose latest tagline just went viral. He's the agency's hottest new star, or at least he wants his coworker crush to think so. But while he's busy drooling over his future corner office, the walls crumble around him. When his job lets him go, he can't let go of his job. Thankfully, one former colleague can't let him go either: Robert "Moon" McCloone, a skeezy on-the-rise exec better suited to a frat house than a boardroom....
37) We shouldn't
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English
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Bennett Fox walked into my life on one hell of a crappy Monday morning. I was late for the first day at my new job -- a job I'd now have to compete for even though I'd already worked eight years to earn it, because of an unexpected merger. While I lugged my belonings up to my new office, a meter maid wrote me a parking summons. She'd ticketed a long line of cars -- except for the Audi parked in front of me, which happened to be the same make and...
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"For sixty years, a wedding chapel sat silent, waiting for love. But times have changed and the hour has come when it just might be too late. Retired hall-of-fame football coach Jimmy "Coach" Westbrook never imagined anything would come of his labor of love--the wedding chapel he built for Collette Greer, the woman he fell for back in '49. But now an offer has come to turn the chapel into what it was meant to be--a place for love--and Jimmy sees no...
39) The subway girls
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In 1949, dutiful and ambitious Charlotte's dream of a career in advertising is shattered when her father demands she help out with the family business. Meanwhile, Charlotte is swept into the glamorous world of the Miss Subways beauty contest, which promises irresistible opportunities with its Park Avenue luster and local fame status. But when her new friend--the intriguing and gorgeous fellow-participant Rose--does something unforgivable, Charlotte...
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Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
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