Sean Pratt
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Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer...
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How sustained disruptions to children's safety have physical, behavioral, and mental health impact that follow them into adulthood.
At its heart, polyvagal theory describes how the brain's unconscious sense of safety or danger impacts our emotions and behaviors. In this powerful book, pediatrician and neonatologist Marilyn R. Sanders and child psychiatrist George S. Thompson offer listeners both a meditation on caregiving and a call to action for...
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This audiobook is about the way the world really works. Certain unseen principles control the translation of our desires to reality. These lie in the power of YOUR mind. They are laid out here clearly and straightforwardly: follow the process and success will be yours. How achievement actually occurs, and a formula for it that puts success within reach of the average person, were the focal points of Napoleon Hill's books. Years of research studying...
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The Stone Reader provides an unparalleled overview of contemporary philosophy.
Once solely the province of ivory-tower professors and college classrooms, contemporary philosophy was finally emancipated from its academic closet in 2010, when The Stone was launched in The New York Times. First appearing as an online series, the column quickly attracted millions of readers through its accessible examination of universal topics like the nature of science,...
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The secret to business success is intuition. It's not just a matter of following you hunches. It's about following the right hunches. Being able to sense people's inner thoughts and needs helps you say and do the things needed to quickly reach your goals and achieve success. Many people know this, but many also believe that a good sense of intuition is something that you're just born with-not something that you can develop and train. Jose Silva, developer...
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The average attention span of an adult is eight seconds-eight seconds!
That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention-email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.
How do you get a message across in a world like that?
The...
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers...
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In "The New Empire of Debt," financial writers Bill Bonner and Addison Wiggin return to reveal how the financial crisis that has plagued the United States will soon bring an end to this once great empire. They clearly show how this has happened and discuss what you can do to overcome the financial challenges that will arise as the situation deteriorates.
469) High-Impact Human Capital Strategy: Addressing the 12 Major Challenges Today's Organizations Face
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Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential, but to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far-reaching. High-Impact Human Capital Strategy examines 12 critical forces that must be considered: globalization, changes in workforce demographics, skill shortages...
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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
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A leading brain scientist's look at the neurobiology of pleasure--and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. Here, Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain. As he did in The Accidental Mind, Linden combines cutting-edge science with entertaining...
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In Warren Buffett Speaks, Janet Lowe presents a collection of notes and quotes laced together with interpretation and description to reveal a man who's more than a money-making machine. While the first half of Warren Buffett Speaks deals with his view of life, friends, and family, the second portion centers on Buffett's market observations and investment philosophy.
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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create...
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Discover the 11 insights that will change the way you think and sell. Improve performance through self-awareness and relationships. Mattson and Seidman-C-level executives at Sandler Training, a world leader in sales training-focus readers on the 11 core principles that can reshape identity and promote professional growth. The Sandler System reveals the insights necessary to shift your own beliefs, behaviors, and attitudes to match those of the highest-earning,...
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"If you have ever taken a test to identify your "personality type", like the Myers-Briggs or Enneagram, you might be surprised to learn that such tests are not only unscientific, but are holding you back. The truth is, there's no such thing as a personality "type", or a "real you" that can only be unearthed through some process of self-discovery. Instead, your personality is something you can intentionally choose and create. Rather than being defined...
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Poetry Rx presents fifty great poems as seen through the eyes of a renowned psychiatrist and New York Times bestseller. In this book, you will find insights into love, sorrow, ecstasy, and everything in between, Love in the moment or for a lifetime; love that is fulfilling or addictive; when to break up and how to survive when someone breaks up with you.
Separate sections deal with responses to the natural world, and the varieties of human experience...
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"Eco's approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise. How to Write a Thesis is unlike any other writing manual. It reads like a novel. It is opinionated. It is frequently irreverent, sometimes polemical, and often hilarious. Eco advises students how to avoid "thesis neurosis" and he answers the important question "Must You Read Books?"...
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Having dealt with the likes of Michael Jordan, Andy Roddick, and Patrick Ewing, premier sports agent Donald Dell has had a lifetime to amass a plethora of crucial negotiating skills. Here, Dell reveals what sets a world-class negotiator apart from deal chasers, exposing the techniques that only the insiders know about.