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Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that
12) True love
Tomorrow's changes are coming. With guidance from this invaluable resource, you can prepare for them today!
The tumultuous changes in the business world during the last decade have forced too many to focus on the short term, rushing to figure out how to produce quarterly profits in chaotic conditions. As a result, the longer view is often obscured, leaving businesses so busy fighting today's battles that they are completely
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