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Indian Prairie Public Library District
Hoopla
Format
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Hoopla
Fiction / Non-Fiction
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Audience
Adult
Author
Windhorst, Brian
Subject
African American basketball players -- United States -- Biography
Athletes in mass media
Basketball players -- United States -- Biography
Biographies
Branding (Marketing)
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Businessmen -- United States -- Biography
James, LeBron
Sports -- Economic aspects -- United States
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1)
LeBron, Inc: the making of a billion-dollar athlete
Author
Windhorst, Brian
Language
English
Formats
Book, Audiobook CD, eAudiobook
Book
Show Edition
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Indian Prairie Public Library District - 1st Floor
SPORTS BASKETBALL WINDHORST
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Description
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Traces the story of LeBron James' professional journey to becoming a billion-dollar global brand and businessman who has influenced how professional athletes understand their value.
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