Flamin' hot : the incredible true story of one man's rise from janitor to top executive
(Book)

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Published
New York : Portfolio/Penguin, [2021].
ISBN
9780593087466, 0593087461
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Indian Prairie Public Library District - 1st Floor - Subjects338.766 MONTANEZChecked out
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Alsip-Merrionette Park Public Library District - Adult New338.7664 MONChecked out
Batavia Public Library District - Adult Nonfiction338.76646 MONOn Shelf
Berwyn Public Library - Stacks338.7664 MONOn Shelf
Carol Stream Public Library - Adult Nonfiction338.7664/MONOn Shelf
Cicero Public Library - Stacks338.7664 MONOn Shelf
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Format
Book
Physical Desc
xvi, 220 pages ; 22 cm
Language
English

Notes

Description
"The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Montañez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montañez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage-or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Montañez, R. P., & Rivas, M. E. (2021). Flamin' hot: the incredible true story of one man's rise from janitor to top executive . Portfolio/Penguin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Montañez, Richard P. and Mim Eichler Rivas. 2021. Flamin' Hot: The Incredible True Story of One Man's Rise From Janitor to Top Executive. New York: Portfolio/Penguin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Montañez, Richard P. and Mim Eichler Rivas. Flamin' Hot: The Incredible True Story of One Man's Rise From Janitor to Top Executive New York: Portfolio/Penguin, 2021.

MLA Citation, 9th Edition (style guide)

Montañez, Richard P.,, and Mim Eichler Rivas. Flamin' Hot: The Incredible True Story of One Man's Rise From Janitor to Top Executive Portfolio/Penguin, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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