From hang time to prime time : business, entertainment, and the birth of the modern-day NBA
(Book)
Author
Published
New York : Atria Books, 2020.
ISBN
9781982103958, 1982103957
Status
Indian Prairie Public Library District - 1st Floor
SPORTS BASKETBALL CROATTO
1 available
SPORTS BASKETBALL CROATTO
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
Location | Call Number | Status |
---|---|---|
Indian Prairie Public Library District - 1st Floor | SPORTS BASKETBALL CROATTO | On Shelf |
Location | Call Number | Status |
---|---|---|
Alsip-Merrionette Park Public Library District - Stacks | 796.323 CRO | On Shelf |
Bloomingdale Public Library - Nonfiction | 796.323 CRO | On Shelf |
Calumet City Public Library - Nonfiction | 796.323 CRO | On Shelf |
Cicero Public Library - Stacks | 796.323 CRO | On Shelf |
Crete Public Library District - Adult Nonfiction | 796.323 CROATTO, P. | On Shelf |
More Details
Published
New York : Atria Books, 2020.
Format
Book
Physical Desc
xii, 370 pages, 16 unnumbered pages of plates : illustrations (some color) ; 23 cm
Language
English
ISBN
9781982103958, 1982103957
Notes
Bibliography
Includes bibliographical references and index.
Description
Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Croatto, P. (2020). From hang time to prime time: business, entertainment, and the birth of the modern-day NBA (First Atria Books hardcover edition.). Atria Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Croatto, Pete. 2020. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA. Atria Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Croatto, Pete. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA Atria Books, 2020.
MLA Citation, 9th Edition (style guide)Croatto, Pete. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA First Atria Books hardcover edition., Atria Books, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.