Insanely simple : the obsession that drives Apple's success
(Book)

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Published
New York : Portfolio/Penguin, [2013].
ISBN
9781591846215, 1591846218, 9780670921195, 067092119X, 9781591844839, 1591844835
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LocationCall NumberStatus
St. Charles Public Library District - Adult Nonfiction658.4094 SEGOn Shelf

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More Details

Published
New York : Portfolio/Penguin, [2013].
Format
Book
Physical Desc
xiii, 239 pages ; 22 cm
Language
English
ISBN
9781591846215, 1591846218, 9780670921195, 067092119X, 9781591844839, 1591844835

Notes

General Note
"Updated with a new chapter"--Cover.
General Note
Includes index.
General Note
"First published in the United States of America by Portfolio/Penguin, a member of the Penguin Group (USA) Inc. 2012. This paperback edition with a new chapter published 2013"--Title page verso.
Description
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
Description
Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. "Insanely Simple" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

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Citations

APA Citation, 7th Edition (style guide)

Segall, K. (2013). Insanely simple: the obsession that drives Apple's success . Portfolio/Penguin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Segall, Ken. 2013. Insanely Simple: The Obsession That Drives Apple's Success. Portfolio/Penguin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Segall, Ken. Insanely Simple: The Obsession That Drives Apple's Success Portfolio/Penguin, 2013.

MLA Citation, 9th Edition (style guide)

Segall, Ken. Insanely Simple: The Obsession That Drives Apple's Success Portfolio/Penguin, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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