Perennial seller : the art of making and marketing work that lasts
(Book)
Author
Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2017].
ISBN
9780143109013, 0143109014
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Batavia Public Library District - Adult Nonfiction | 658.872 HOL | On Shelf |
Cicero Public Library - Stacks | 658.8 HOL | On Shelf |
Eisenhower Public Library District - Stacks | 658.8 HOL | On Shelf |
Flossmoor Public Library - Stacks | 381.1 HOL | On Shelf |
Forest Park Public Library - Stacks | 381.1 HOL | On Shelf |
More Details
Published
New York, New York : Portfolio/Penguin, an imprint of Penguin Random House LLC, [2017].
Format
Book
Physical Desc
248 pages ; 22 cm
Language
English
ISBN
9780143109013, 0143109014
Notes
Bibliography
Includes bibliographical references (pages 232-242) and index.
Description
Explores how some works and artists achieve longevity when most disappear after initial success.
Description
"How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration; Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response; Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic; Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback; Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time."--Jacket.
Description
Bestselling author and marketer Ryan Holiday calls certain works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with successful businesses and creators, as well as interviews with the minds behind some of the greatest perennial sellers of our time. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. --Adapted from jacket.
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Citations
APA Citation, 7th Edition (style guide)
Holiday, R. (2017). Perennial seller: the art of making and marketing work that lasts . Portfolio/Penguin, an imprint of Penguin Random House LLC.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Holiday, Ryan. 2017. Perennial Seller: The Art of Making and Marketing Work That Lasts. Portfolio/Penguin, an imprint of Penguin Random House LLC.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Holiday, Ryan. Perennial Seller: The Art of Making and Marketing Work That Lasts Portfolio/Penguin, an imprint of Penguin Random House LLC, 2017.
MLA Citation, 9th Edition (style guide)Holiday, Ryan. Perennial Seller: The Art of Making and Marketing Work That Lasts Portfolio/Penguin, an imprint of Penguin Random House LLC, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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