The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
(Book)
Author
Contributors
Published
New York : Gotham Books, [2011].
ISBN
9781592404810, 1592404812
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Blue Island Public Library - Stacks | 306.1 STO | On Shelf |
Glenwood-Lynwood Public Library District - Stacks | 306.1 STO | On Shelf |
Grande Prairie Public Library District - Stacks | 306.1 STO | On Shelf |
Harvey Public Library District - Stacks | 306.1 STO | On Shelf |
Prairie State College - Stacks | HF5415.1 .S76 2011 | On Shelf |
More Details
Published
New York : Gotham Books, [2011].
Format
Book
Physical Desc
xxx, 290 pages ; 24 cm
Language
English
ISBN
9781592404810, 1592404812
Notes
Description
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion," based on shared experiences and values. This consumer is a mindset--not a race or age--that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes used by corporate America. Stoute believes there is a language gap that must be bridged in order to engage this market force, and this book provides that translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the power of popular culture is helping reinvigorate the American dream.--From publisher description.
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Citations
APA Citation, 7th Edition (style guide)
Stoute, S., & Rivas, M. E. (2011). The tanning of America: how hip-hop created a culture that rewrote the rules of the new economy . Gotham Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Stoute, Steve, 1970- and Mim Eichler. Rivas. 2011. The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy. Gotham Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Stoute, Steve, 1970- and Mim Eichler. Rivas. The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy Gotham Books, 2011.
MLA Citation, 9th Edition (style guide)Stoute, Steve, and Mim Eichler Rivas. The Tanning of America: How Hip-hop Created a Culture That Rewrote the Rules of the New Economy Gotham Books, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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