The Revenge of Analog: Real Things and Why They Matter
(eBook)

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Published
PublicAffairs, 2016.
ISBN
9781610395724
Status
Available Online

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Format
eBook
Language
English

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Citations

APA Citation, 7th Edition (style guide)

David Sax., & David Sax|AUTHOR. (2016). The Revenge of Analog: Real Things and Why They Matter . PublicAffairs.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

David Sax and David Sax|AUTHOR. 2016. The Revenge of Analog: Real Things and Why They Matter. PublicAffairs.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

David Sax and David Sax|AUTHOR. The Revenge of Analog: Real Things and Why They Matter PublicAffairs, 2016.

MLA Citation, 9th Edition (style guide)

David Sax, and David Sax|AUTHOR. The Revenge of Analog: Real Things and Why They Matter PublicAffairs, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID5526dc0a-5c2a-8812-ec6d-ee0ce1de6e00-eng
Full titlerevenge of analog real things and why they matter
Authorsax david
Grouping Categorybook
Last Update2024-03-28 21:59:07PM
Last Indexed2024-03-29 01:44:48AM

Book Cover Information

Image Sourcehoopla
First LoadedAug 9, 2023
Last UsedFeb 8, 2024

Hoopla Extract Information

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    [synopsis] => A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.
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