From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA
(eAudiobook)

Book Cover
Average Rating
Published
Simon & Schuster Audio, 2020.
ISBN
9781797116303
Status
Available Online

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Physical Description
11h 38m 48s
Format
eAudiobook
Language
English

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Citations

APA Citation, 7th Edition (style guide)

Pete Croatto., Pete Croatto|AUTHOR., & Feodor Chin|READER. (2020). From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA . Simon & Schuster Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Pete Croatto, Pete Croatto|AUTHOR and Feodor Chin|READER. 2020. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA. Simon & Schuster Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Pete Croatto, Pete Croatto|AUTHOR and Feodor Chin|READER. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA Simon & Schuster Audio, 2020.

MLA Citation, 9th Edition (style guide)

Pete Croatto, Pete Croatto|AUTHOR, and Feodor Chin|READER. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA Simon & Schuster Audio, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID92aee94b-6e0b-3f3f-92f1-de2c75c22383-eng
Full titlefrom hang time to prime time business entertainment and the birth of the modern day nba
Authorcroatto pete
Grouping Categorybook
Last Update2024-03-28 21:59:07PM
Last Indexed2024-03-29 03:30:48AM

Book Cover Information

Image Sourcehoopla
First LoadedDec 25, 2023
Last UsedMar 9, 2024

Hoopla Extract Information

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    [synopsis] => Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. 

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable.

 

Featuring writing that leaps off the page with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association–National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.

 

Essential reading whether you're a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.
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