From the Book - Sixth edition.
Taking the plunge: Get ready to be an entrepreneur
Good idea!: How to get an idea for your business
Good timing: Should you launch your business part or full time?
Build it or buy it?: Starting a business vs. buying one
Choose your target: Defining your market
If you build it, will they come?: Conducting market research
The name game: Naming your business
Make it legal: Choosing a business structure
Plan of attack: Creating a winning business plan
Call in the pros: Hiring a lawyer and an accountant
All in the family: Financing starts with yourself and friends and relatives
Nothing ventured, nothing gained: How to find and attract investors
Looking for loans: The ins and outs of debt financing
Fed funds: How to get government loans
What's your deal?: Negotiating successfully / Cliff Ennico
Site seeking: Choosing a location for your business
Looking good: Creating a professional image
Stock answers: The lowdown on inventory
It's in the mail: Setting up mailing systems
Charging ahead: Offering your customers credit
Cover your assets: Getting business insurance
Staff smarts: Hiring employees
Perk up: Setting employee policies and benefits
Buyer's guide: Business equipment basics
Business 24/7: Using technology to boost your productivity
Net works: Building your company website
Keep in touch: Using technology to stay connected
Brand aid: Building a brand
Marketing genius: Advertising and marketing your business
Talking points: How to promote your business
Sell it!: Effective selling techniques
Now serving: Offering superior customer service
Net sales: Online advertising and marketing
Social studies: Social media marketing
Can you relate?: Social media networking
Keeping score: The basics of bookkeeping / J. Tol Broome Jr.
Making a statement: How to create financial statements / J. Tol Broome Jr.
On the money: Effectively managing your finances / J. Tol Broome Jr.
Pay day: How to pay yourself
Tax talk: What you need to know about your taxes / Joan Szabo
Appendix: Business and government resources.
