Malcolm Gladwell
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop...
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Uncovers the hidden rules that shape the balance between the weak and the mighty, and the powerful and the dispossessed.
"Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should...
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Brings together, for the first time, the best of Gladwell's writing from "The""New Yorker" in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and...
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How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...
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English
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"The capacity to endure is the key trait that underlies great performance in virtually every field--from a 100-meter sprint to a 100-mile ultramarathon, from summiting Everest to acing final exams or completing any difficult project. But what if we all can go farther, push harder, and achieve more than we think we're capable of? Blending cutting-edge science and gripping storytelling in the spirit of Malcolm Gladwell--who contributes the book's foreword--award-winning...
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"Durante los años previos a la Segunda Guerra Mundial, en una base aérea de Alabama, un grupo de pilotos renegados forjó una idea radical. ¿Qué pasaría si los bombardeos fueran tan precisos como para que las guerras pudieran librarse solamente desde el aire? ¿Podrían los brutales enfrentamientos entre los ejércitos de tierra convertirse en cosa del pasado? Este libro cuenta lo que ocurrió cuando se intentó llevar a la práctica ese sueño....